Random Nerd 5.29.2009 – Facebook and Twitter

OgarIn trying to get my head around both Facebook and Twitter, I found a helpful blog post that distinguished each from the other.  If you’re confused like I still am, give this post by Steve Thornton a read called Twitter versus Facebook: Should You Choose One?

If you’re lazy and want to cut to the chase, read the pros and cons he lists for each below.  Is it not crazy that here I am writing a blog post about a blog post about the differences between Facebook and Twitter?  The social networking overload led to the qualification of this post as a Random Nerd post.

Twitter Pros

  • Easy to navigate and update, link to and promote anything
  • Reach far beyond your inner circle of friends
  • One feed pools all users; anyone can follow anyone else unless blocked
  • Pure communication tool, rapid responsiveness
  • You don’t have to be logged in to get updates; you can just use an RSS reader
  • Very interactive, extensible messaging platform with open APIs
  • Many other applications being developed (Twitterific, Summize, Twhirl, etc.)
  • Potential SMS text messaging revenue from wireless networks (although Twitter states they are not currently getting any cut)
  • Potential future advertising and/or enterprise subscription-based revenue streams
  • With its “thin” overhead, Twitter is probably more scalable than Facebook, giving it a cost advantage

Twitter Cons

  • Limited functionality; find people, send brief messages, direct replies
  • Limited to 140 characters per update
  • Not all people find it immediately useful
  • Over-emphasis on follower counts
  • Easily abused for spam and increasing the noise level
  • Relatively smaller installed user base
  • As yet no readily apparent monetization strategy

Facebook Pros

  • Application mashup; find people, make connections, email, instant messaging, image/video sharing, etc.
  • Most people can quickly grasp the value of connecting with friends, family and established contacts; some people report they use Facebook instead of email and IM
  • More emphasis on deep connections with others vs. who has the most connections
  • “True Friends” feature increases your transparency to selected connections; almost like having private and public profiles
  • Huge, rapidly growing installed user base
  • Inherit stickiness, third party applications, “gift giving” and personal data collection make Facebook a powerful advertising platform

Facebook Cons

  • More difficult to navigate and update
  • Requires investment of time to realize sustained benefit
  • Opt in model requires a user to allow others to connect
  • Less immediate responses; unless you stay logged on continually
  • Overhead of mashup and “thick” applications could limit scalability, bloat cost structure


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~ by toddbumgarner on May 29, 2009 5:40 pm.

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